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DWC Ambassador Kristina Koumaeva on Putting the Human Before the Dancer


From competitive commercial dance to ballet academies, there has historically been a laser focus on technique in various dance realms, even at the expense of dancers' mental health. DWC Ambassador Kristina Koumaeva speaks on prioritizing the human over the dancer, cultivating self-confidence and self-care, and what she looks forward to doing as a DWC Ambassador.

Kristina began dancing at age four at Turning Pointe Dance Centre in Washington. From then on, dance became a significant part of Kristina’s world, cementing itself into every part of her life. “I don’t think I have memories without dance in them,” she shares. Throughout her childhood, she danced at studios, attended conventions and intensives, and participated in competitions. A program that stands out to her was called “Camp”, in which she flew out to rural Massachusetts and trained with “beautiful movers and artists” like Jason Parsons and Stacey Tookey. “That was really transformative and gave us a chance to choreograph and work on improvisation,” Kristina recalls.

After graduating high school, Kristina danced with the UW Cheer & Dance Squad, which was a completely different world of dance than what she had been a part of previously. However, she enjoyed the versatility she gained training in pom. She has also worked with Veronica Lee-Baik’s modern dance company, The Three Yells.

Following college, Kristina greatly drew inspiration from her brother to move to Los Angeles and pursue a career in commercial dance. Kristina’s older brother is an “incredibly inspiring professional dancer” who moved to LA when he was 16 to achieve his career goals. Similarly, Kristina spent four years in LA, diving into the commercial world of dance and working with luxury brands and a number of musical artists. Upon returning to Seattle, Kristina took up teaching again, and participated in various performances.

When Kristina thinks about what has kept her connected to dance all these years, music is one of the first things that comes to mind. “I have always been obsessed with music,” she says. “I think that’s just one of the greatest gifts that was given to this world. I’m super inspired by music of all kinds.” For Kristina, being able to dance to live music and feel a connection to real instruments is a fully immersive experience.

In addition, Kristina loves how dance enables her to connect her mind and her body. She shares that more conventional modes of expression, like public speaking, make her nervous. Yet, dance is “the complete opposite.” When dancing, Kristina feels like she can express anything she wants to efficiently.

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Throughout her dance career, handling self-confidence and self-care have been the biggest challenges for Kristina. She shares that even after all her years of dancing, she still experiences some nervousness when she performs in front of others. However, she says that building a toolkit of coping strategies and practicing self-care have been the most helpful tips for bolstering her confidence. Kristina emphasizes that self-care wasn’t deeply discussed in the dance realm when she was younger, especially in the competition dance world. Nevertheless, it’s important to understand that dancers need to take care of themselves, as their bodies are their “whole art.” “Having the time to slow down for yourself and prioritize your needs is really important,” Kristina stresses.

Kristina also shares that the pursuit of perfection, particularly in ballet, can serve as another challenge. Recently, Kristina has looked into studying holistic approaches to dance training, drawing inspiration from her beloved ballet teacher Rachel Tudor. Rachel taught Kristina that pursuing perfection often leads to prioritizing the dancer over the human. “I think the person should always come first,” Kristina says. Balancing teaching technical skills with supporting dancers’ needs is a step in the right direction. "Dance wasn't meant to be this intense thing…it's freedom of expression, and I think we lost that at some point when we got really deep into technique," Kristina voices.

This school year, Kristina is teaching at three different studios and choreographing competition pieces for various students. "That's been super exciting!" she shares. Additionally, Kristina has started collaborating with some local dance artists, including Daniel Wilkins from DASSdance. They're aiming to release some work, either in the form of a live performance or virtual experience, sometime in January 2021. The two are seeking inspiration from the various stories of individuals grappling with the COVID-19 pandemic in 2020, and are interested in "telling different perspectives of what people went through during that time." Kristina shares that during the creation process, she got the opportunity to create a work to live jazz music and "it was just magical."

Kristina has also been connecting and creating contemporary videos and phrases with artist Stephanie Golden, and was featured in an Amazon commercial. Next summer, Kristina will perform in a jazz, burlesque show at the Can Can Culinary Cabaret in Seattle. "I love exploring different realms," she says of performing burlesque.

Kristina has always been hesitant about partnering with a company, as she is nervous about promoting products and services she isn't actually proud of. However, Dancewear Center is not only a brand Kristina can strongly stand behind, but she also has a special connection to it. "I got my first pair of pointe shoes here!" she shares. "I grew up going [to Dancewear Center]." She really appreciates what the brand stands for and how it has made advances to connect people and create a more intimate dance community. She is looking forward to sharing her perspectives, particularly as an adult dancer, with others.

Looking ahead, Kristina hopes to help "create a safe, welcoming, and nurturing dance space" for everyone. Even if students don't plan to pursue dance professionally, she hopes they can gain assets from their amazing experiences within dance communities. "I just want to make sure that they have space to be themselves," Kristina says.